How To Sell Your Art On Pinterest - Simple Guide

How I Went From 10 Views a Month to 70,000 on Pinterest – And How You Can Do the Same

This year I realized that I wasn't using Instagram as much as I used to and decided to give Pinterest a try instead. It's been a fantastic change! In just a few months I've gone from getting 10 views per month to a whopping 70,000. It's really made a difference to the sales of my posters – I now sell them in both the US and Europe via my own webshop.

The best part is that I spend minimal time on it instead of 1 hour to make a reel on Instagram.

The best tip to remember is:

• Anyone can pin no matter what you sell
• One product can be made into 10 different pins with different graphics and texts
• A pin lasts about 4 months but can deliver years of results with the right SEO.
• A post on Instagram lasts for 24 hours.

Do you want to know how I did it and how you can do the same?

Read more!

Guide: How to Succeed with Pinterest for Business and SEO

Pinterest is a powerful platform for driving traffic and sales, especially for creators, entrepreneurs, and e-commerce merchants. With the right strategy, you can reach a broad audience and create long-term value for your brand. In this guide, we’ll walk you through how to create an optimized Pinterest Business account and use SEO to maximize your visibility.

1. Get a Pinterest Business Account

To really get the most out of Pinterest, you need a Pinterest Business account. It gives you access to useful tools, like insights and advertising, that can help you reach more customers. Note that it takes a month or so to become a verified seller, so get started now.

• Optimize Your Profile for Search Engine Optimization
• Write descriptive text in your profile with strong keywords about what you offer.
• Before you start creating pins, review Pinterest Trends to identify relevant keywords that will improve your SEO (search engine optimization).
• Use a clear profile picture and a branded cover photo to create a consistent visual identity.

2. Prepare Your Images

Pinterest is all about images, so it’s important that yours look good. I use tools like Canva and Illustrator – I love working in Illustrator – to create high-quality images for my posters. But of course, you should work in the program you’re most comfortable with.

Image optimization tips:

• It works best with portrait images in the 2:3 format, for example 1000 x 1500 pixels.
• Make sure your images really showcase the best of your work and are high resolution.
• Add descriptive text to the image itself, as this text acts as a search engine and increases the chances of your pin appearing in relevant searches.
• Use colors and contrasts that stand out to attract attention.

3. Create Your Pins

Once you have your images ready, log in to your Pinterest Business account and do the following:

• Click the plus button (+) in the upper right corner and select “Create a Pin.”
• Upload your image.
• Write a title that is both informative and enticing. This will help your Pin stand out from the crowd.
• Write a description with relevant keywords to help people find your Pin. Describe what your art or product is about and why it's special.
• Choose a suitable board on your Pinterest page for your pin. If you don't have a suitable board, create a new one with a name that matches your art category.

4. Add A Link

• For your Pin to lead to sales, you need to add a link:
• Find the field for “Destination Website” or similar.
• Paste the URL of your product on your online store or Etsy shop.
• Test the link to make sure it works before publishing the pin.

5. Publish and Follow Your Pin

• Once you've published your Pin, keep track of how it's performing with Pinterest Analytics.
• If a Pin gets a lot of attention, you might consider using Pinterest ads to reach even more people.
• When you create a business account, you get a certain amount of credit to advertise – a fantastic opportunity!

6. Promote Your Pin

• To get even more people to see your Pin, you can:
• Share it on other social media such as Instagram, Facebook and Twitter.
• Embed it on your blog or website to increase visibility.
• Use it in your email campaigns to drive traffic to your online store or Etsy shop.
• Create group message boards where other creators can contribute and increase exposure.

Summary

By following these steps and using Pinterest Trends to identify popular keywords, you’ll maximize your chances of getting noticed and making more sales. Pinterest is a long-term marketing channel, and with the right strategy, you can build a steady stream of traffic to your website or store.

Have you tried these strategies? Feel free to share your experiences in the comments!

Tips for Succeeding with Your Pins

Be Consistent: Posting pins regularly and keeping a style that matches your artistic vision will help build your brand.

Also search through Pinterest Trends to find keywords relevant to your audience.

Use Rich Pins: These pins automatically pull in information from your website and give users more details about your products, which can increase engagement.

Learn more about Rich Pins here: https://help.pinterest.com/en/business/article/rich-pins

Engage Your Audience: Write descriptions that call to action, like “Discover More” or “Buy Now,” to drive traffic and sales.

Using Pinterest the right way has truly changed the way I work for myself and my sales. By following these steps, you too can get the most out of Pinterest and watch your traffic and sales grow.

Check out my pinterest page for inspiration https://se.pinterest.com/Tovemalmstudio/

Creating pins on Pinterest and linking them to your products is an effective way to market your business and drive traffic to your online store.

Good luck with your Pinterest marketing – I look forward to hearing about your successes!

//Tove