Welcome!

My name is Tove Malm and I am an illustrator, graphic designer and workshop leader with a passion for creating art that both engages and inspires. My style is characterized by playfulness, color and a strong focus on detail.

Before starting my own business, I worked for several years in retail, where I developed valuable experience in understanding customer needs, creating visual concepts, and working in a dynamic environment. I bring that experience to all my creative projects, from design processes to customer relations.

The decision to start my own business came after a turbulent period in my life. During my youngest daughter's long cancer treatment, I also founded Ajabajacancer, a charity that supports families with sick children. After the end of treatment and rehabilitation, I felt a strong need to continue working creatively – to create, explore new ideas and focus on what I truly love.

Today I run my own business with assignments for both companies and private individuals. I create logos, personal invitations for weddings and parties, and hold handlettering workshops both in Roslagen, on site at companies and at events. I also run a webshop with my own prints, which are printed locally to reduce transport and paper waste.

Every piece I create is made with care and passion. For me, creativity is about more than images – it's about telling stories that touch, spread joy and create memorable experiences.

Would you like to collaborate, book a workshop or commission a unique piece of art? Get in touch – I look forward to creating something amazing together!